A more recent offering run by three friends, industrial designers Pablo Jeifetz and Guido Izbicki and architect Pablo Slobinsky set up Ají Diseño in 2010, aiming to put design on the dinner table. While the former two previously provided graphic and website design from their own studio, Slobinsky was more recently a software development operations manager for a steel company. By combining forces and taking inspiration from its chilli pepper name, Ají specialises in gastronomic design, two passions that many can easily appreciate.
Intimate dialogues with chefs such as Juan Gaffuri from Four Seasons Buenos Aires have led the growing firm to create more than 30 tailor-made items for the hotel’s Elena restaurant and Pony Line bar, which underwent huge renovations in 2012, for example. Those particular lines included dispensable, high-end laminated cutlery and tableware for one-off events as well as more permanent fixtures such as stainless steel cone holders for Elena’s Dolce Morte gelato range, a quirky dimension to any frozen dessert.
Nota escrita por Sorrel Moseley-Williams de la revista DEPARTURES
24 de marzo de 2014